The event is being organized with an objective of unearthing hidden advertising the talent among MBA students to be displayed at 5 different sub-events of “Bamboozle – A National Ad Festival 2020” in a competitive spirit. The event provides a platform for budding managers to show their creativity and innovativeness in different areas of advertising. It also encourages students to bring out individual talent and team-work with wild imagination, their ability to design their presentations to capture the minds of the audience and redefine unique ways of using marketing communications to grab customers’ attention towards brands to be marketed