a. The
students in first semester were introduced to various marketing concepts. The
lecture method was used as it is more useful in imparting the concepts. The
students were given multiple assignments to check the conceptual knowledge and
also they were checked on implementing skills of conceptual knowledge. The
students were assigned a project on research. The students were asked to
identify marketing problems and do mini research project. The students’
understanding was also verified by viva voce.
b. The
marketing students were exposed to concepts of Branding, Advertising and
International marketing at a different level. The students were made to not
only understand the concepts but also oriented to analyze and implement them.
The students were involved more in active discussions; more thought provoking
questions were posed to students.
c. The students were given more scope for self learning and experiential learning. The assignments thrown to students were not only to check the knowledge but also check the analytical and creative skills. The students were given assignments to identify the functioning of advertising agencies, identify the top global brands and comment on its success, Creation of advertisements, Identifying the global products. The students were also given scope on discussions on data (Qualitative and Quantitative) which was self generated in the classroom by their input. The qualitative parameters were identified on Brand preference/Loyalty, Global products and brands etc. The perception matrix was prepared in the class only using quantitative data from students input.