Initiatives by Prof Jayadatta
a) For
now classes are engaged as per the syllabus requirement and audio- video aids
are used to make students understand the significance of the course.
Fundamental sales concepts (basic one to one methodologies), advanced sales
(complex, multibuyer methodologies) advanced sales (complex, multibuyer
methodologies), advanced valuations (analytic processes for customer
development), sales management (channels and individuals), business
communication (personal and group skills) and sales technology (sales
effectiveness tools) are taught to students
b) Throughout
the course for various subjects emphasis is laid on developing the analytical
skills necessary to understand a customer’s value proposition, frame business
issues, create customer insights and present and direct solutions
c) The marketing students were introduced to management of sales. Rural and services marketing. Students were asked to visit nearby sales distribution outlet, banks, hotel and rural periodic markets to ascertain the operations happening there and make a note of the same and submit it in the form of assignment. Discussion and presentation happen once the students visit the aforesaid places and share his thoughts, experience regarding the same
d)
The core marketing
students were introduced to applications of various service industries by
learning subjects like Applications of services marketing. Students made an
attempt to understand the applications of services marketing in Banking,
Insurance, hotel, tourism, wellness and entertainment industry was made by visiting
banks, tourist operators and accessing information through website etc.